As you do the article analysis, you refer to your personal experience and give your own ideas. In addition to that, you have to provide a well-researched evaluation of the arguments expressed by the author in his or her work. Writing a review on the article in marketing is not only about telling your readers what you think about the work.
What is more, you will also have to estimate the contribution of the author to marketing discipline. You will summarize the paper’s essence, the main arguments, the author’s findings and the way he or she approaches the topic. The thing is that you write this project not for everyone, but for people who are well-aware of the field of marketing. Step 1: Preparation Phaseįirst of all, you will have to define the review of the article. Just like any other college task, an article review will include two main phases – the preparation and the writing process. The author of an article review in marketing are expected to assess the central theme of the paper, the suggestions for future research, all supporting arguments, etc. In order to summarize the article in the right way, you have to comprehend the essence of the article, all the arguments that it includes and the main points. When your college or university professor assigns this type of assignment, he or she wants to get you familiar with the works in marketing and well-known professionals of the field. Writing an article review in marketing includes summarizing and assessing the article written by someone else.
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